Review from Amazon.com:
“If you work at any level in sales and marketing and you don’t read The HERO Method, you are denying yourself one of the great methods for separating yourself by orders of magnitude from your competitors.

If you want to stop fighting against your customers’ biology, neurology, and culture, follow this process to the letter. It will adapt to any industry or business model.

It is not just a good book with great ideas. It is a reference that should live on your desk until it lives in your mind.

Enjoy your success after USING The HERO Method.”