Four Layers Of Service
Four Layers of Service
The HERO Method's "Building Blocks" of Content Creation
The HERO Method is all about ethical, authentic marketing that works. In fact, it has proven to measurably double these metrics of business success:
- Response
- Revenue
- Year-over-year growth.
With those results in mind, The HERO Method’s coaching, consulting, and writing services cover these building blocks of content creation:
Layer 1: Know Your Niche
Understanding who your perfect prospects are, and what they’re needing now is THE KEY to increasing response and revenue.
The HERO Method is all about creating authentic, human-to-human connections … not marketing communications. Human beings are hardwired to want connection. And your audience is yearning for you to connect with them in an authentic, human way. To create that kind of connection, you need to deeply understand them.
The better you understand your niche, the more your audience will feel you are talking to THEM, and not to just anybody.
The simple truth is: You can never Know Your Niche too well. The more you Know Your Niche … the better you know your audience’s needs and desires … the more you can authentically connect with them … and the more your content will Attract, Engage, and Convert.
That’s the importance of Knowing Your Niche.
Layer 2: The Decision Journey
It may be your sales funnel, but It’s their Decision Journey.
This is the Building Block that helps you create an easy-to-follow plan ― based on the realities of your time, team, and budget.
The purpose of this customer-focused connection plan will be to make sure your content budget is distributed wisely throughout your audience’s Decision Journey: From attracting more perfect prospects, to keeping them feeling nurtured and engaged, to converting more of them to loyal customers.
When it comes to attracting new prospects and converting them to long-term, loyal customers, most businesses think in terms of a “sales funnel”. The idea is that prospects get “pulled” into the funnel, and then they’re “pushed” through the funnel until they become loyal customers.
But if we shift to our audience’s perceptive, it’s easy to realize that they don’t see it that way. The way they see it, they have a problem, they’re looking for a solution, and they need to make a decision about which solution is best for them.
Instead of pulling and pushing our audience through our sales funnel (which is the last thing they’d want to be in), The HERO Method sees it as supporting our audience’s process of making a decision — they’re on a Decision Journey.
The more we support that journey (rather than try to get them to buy), the more we build deeper trust along the way.
And, since people do business with people they know, like, and trust … that’s the importance of having a Decision Journey plan.
Layer 3: Magnetic Messaging
This Building Block helps you find the words to get attention, be set apart, nurture your valuable connections, and bring in more clients.
Here’s where you discover how to talk and write about what’s most important to your audience, not what’s most fascinating to you about your solution.
This layer of service is perfect for you if you’ve been yearning to find a way to …
- Capture more people’s attention
- Stand out from the competition
- Get prospects excited about what you have to share
- Create messaging that’s simple and clear — and easily understood
- Do marketing that feels authentic and deepens your audience’s trust in you
Those are all keys to increasing sales.
And they’re all the result of having a collection of Magnetic Messages that attract ideal prospects and naturally draw them toward your solution … making “selling” painless and easy for everyone concerned.
Layer 4: Compelling Content
The truth is: The HERO Method content has proven to easily and instantly attract new clients to every business that uses it.
At this layer of service, you’ll discover how the alchemy of brain science and storytelling delivers Compelling Content that attracts and converts.
This Building Block is perfect for you if you’ve been yearning to find a way to …
- Bring in more clients … by marketing your business in a way that works AND feels ethical and authentic
- Get prospects excited about what you have to offer
- Share clear, authentic content that your ideal prospects drink up … content that makes them lean in and want to learn more.
Want to dive deeper?
