Compelling Content for Sales Enablement
Helping Sales Enablement Professionals Create Compelling Content
“Messaging and Content that
gets a bigger bang from your budget … and helps your sales folks close more and bigger deals.”
Want to increase sales? Bring in more clients?
Imagine it’s Monday … a beautiful Spring Day…
You sit down to check the response of an email campaign you sent out last week … and see that open rates have measurably increased compared to emails you’ve sent out before. And so have the click-through rates.
And sure enough, more prospects start calling to talk about what you do. And they tell your sales folks that the content they’ve read about you are the reasons they’re calling.
The calls immediately take on a whole new level of connection than before. First, prospects are already excited about what you do because of the content they’ve read.
And, on your side, your sales folks can clearly articulate your mission and value.
The conversations flow naturally and easily toward turning those prospects into happy customers.
Want to stand out from the competition?
For the rest of the week, you go ahead and let your competitors shout out about how great they are.
That doesn’t bother you at all. Because you know that your marketing content is creating authentic connections with your audience ― which is exactly what they’re naturally attracted to.
You know that no one else out there is speaking directly to your audience the way you do.
Every marketing piece you create clearly conveys the unique way you can take them from where they are (mired in their problems) to where they want to be (finally free from those worries).
Want to share content that attracts more people … keeps them engaged … and converts more of them to customers?
The week passes, and you head into the weekend with proof positive that your marketing efforts are conveying what you do in a way that makes people lean in and want to learn more.
You’re clearly articulating your mission and value ― in a way that keeps people engaged … and inspires them to say YES!
Let’s leverage The HERO Method
to your advantage...
The fact is, most organizations aren’t creating content that naturally attracts and engages perfect prospects … and helps convert them to customers.
But that’s exactly what The HERO Method has proven to do.
Find out how quick and easy it can be to start using content that gets attention, sets you apart, and attracts more clients.
OR...
… Set up a free 20-minute call with Kathryn Gillett,
Creator of The HERO Method.
You’ll discover how we can help you leverage the alchemy of brain science and storytelling to get a bigger bang from your budget … and help your sales folks close more and bigger deals.
OR ...
